Accounts for customers browsing-related activities on your web-shop. KPIs underlying this behavior reveal interest levels in the site’s products. To put this another way, browsing equals to window shopping.
Understanding what customers show interest in, helps you pitch products aptly and aligns your marketing efforts. After all, customers actively browsing are potential buyers.
Similarly, use insights based on browsing patterns for each of your store’s products. It helps in marketing the products to its likely buyers.
Find the Browsing Behavior KPIs listed below.