Shows the relationship between how frequently customers buy and how much they spent on their orders. Notice that the Average Spenders spend close to the store’s Average Order Value (AOV). While customers spending more fall into the higher monetary segments and those spending less belong to lower monetary segments. By including frequency, it gets clear to identify the one-time customers who are on equal footing with repeat customers as far as their order values are concerned.
Clicking on any item in the grid shows the full list of customers and provides detailed analysis along with the strategy to adopt for the customers of each segment.
Find the pre-built segments of Frequency – Monetary Grid listed below.