Pre-Built Segments

Shows the relationship between how recently the customers have ordered against how many orders they’ve placed. This relationship strongly correlates with customer loyalty (and defection). The grid shows the varying type of customers in various segments based on the correlation between Recency and Frequency values. By clicking on any item in the grid, a retailer can see the full list of customers in that segment and find detailed analysis with the strategy to handle that segment.

Find the pre-built segments of Recency – Frequency Grid listed below.

Reveals the relationship between customers’ loyalty and the amounts they spend. This can help to understand if you’re retaining bigger spenders or if they are defecting. Clicking on any item in the grid shows the full list of customers and provides detailed analysis along with the strategy to adopt for the customers of each segment.

Find the pre-built segments of Recency – Monetary Grid listed below.

Shows the relationship between how frequently customers buy and how much they spent on their orders. Notice that the Average Spenders spend close to the store’s Average Order Value (AOV). While customers spending more fall into the higher monetary segments and those spending less belong to lower monetary segments. By including frequency, it gets clear to identify the one-time customers who are on equal footing with repeat customers as far as their order values are concerned.

Clicking on any item in the grid shows the full list of customers and provides detailed analysis along with the strategy to adopt for the customers of each segment.

Find the pre-built segments of Frequency – Monetary Grid listed below.