Accounts for all transactional aspects of the store. Insights for purchases made on store reveal customers spending habits and product preferences. This helps you personalize marketing efforts and deliver rich customer experience.
Likewise, it uncovers selling performance for each of the products. So that, you can optimize the product sale strategy.
Tip: Segments and Clusters are built on the basis of purchase behavior and the value they provide to the business.Use them for delivering personalized campaigns. This helps you gain the best possible returns on the marketing spends.
Find the Purchase Behavior KPIs listed below.