Shows the relationship between how recently the customers have ordered against how many orders they’ve placed. This relationship strongly correlates with customer loyalty (and defection). The grid shows the varying type of customers in various segments based on the correlation between Recency and Frequency values. By clicking on any item in the grid, a retailer can see the full list of customers in that segment and find detailed analysis with the strategy to handle that segment.
Find the pre-built segments of Recency – Frequency Grid listed below.