Latency

Latency denotes the difference in days between two purchases made by a customer. In the context of products, it is the difference between the first and second sales of a product.

Enalito shows the average latency of a customer, which is the difference between the last purchase and first purchase (that determines the time duration) divided by the total number of purchases by the customer. It reveals the average time a customer takes between two purchases.

In the context of a product, the average latency is the difference between the last sale and first sale of a product divided by the total number of times a product is sold. It shows the average time taken by a product to get sold each time.

Enalito also shows the average latency of customer segments, which is the sum of average latencies of all the customers in a segment divided by the total number of customers in the segment. It delivers the average time taken by a customer segment between two purchases.

Likewise, it also shows the average latency of product clusters, which is the sum of average latencies of all the products in a cluster divided by the total number of products in the cluster. It demonstrates the average taken by a product cluster between the two sales.

1st Latency

1st latency indicates the difference of days between the sign-up and first purchase made by the customer.

In the context of products, it is a difference of days between the addition of a product to the store and the first time it is bought by a customer.

Average 1st latency is also shown in customer segments which is the average of 1st latencies of each customer divided by the number of customers in that segment.

Similarly, the Average 1st latency of a product cluster can also be analyzed, which is the average of 1st latencies of each product divided by the number of products in that cluster.

2nd Latency

2nd Latency is the difference of days between the 1st and 2nd purchase made by a customer.

Similarly, 2nd latency of a product is the difference between the 1st and 2nd sales of a product.

In the scenario of customer segments, 2nd latency is the average number of days taken by the customers of a segment to make 2nd purchase after they have made the 1st one.

Likewise, 2nd latency of a product cluster is the average number of days taken by products of a cluster to get sold another time after getting sold once.