Customers who have recently made their first and only purchase with the store. If a store is capable to build trust, these customers can turn into loyal and repeat customers.
Stress customer service, trust, and stand by every product with no questions asked guarantee. Reassure these customers about their purchase (testimonials, awards) and send them related content to better enjoy their purchase. Also, invite to contact whenever they want by email or phone, and extend the relationship by motivating them to connect on social media too.