Potential Loyal Customers
Active customers who have started to make repeat purchases with some purchases made recently. This group has the potential to become Loyal or VIP customers but they could use some nudging in the right direction.
Recognize them and make them feel special. Engage with exclusive events, limited-supply offers, or loyalty discounts. Further, use regular trust-building communications and any social proof (testimonials, awards) that can help to reinforce their behavior.