Active customers who purchased recently and have spent a significant amount across all of their orders. They aren’t at the level of ‘whales‘ but can grow into one with the right treatment.
With this segment, the store should continue the marketing to keep-in-touch and build trust. Social proof content (testimonials and awards) and product background stories for their purchased products can build a valuable reinforcement. Additionally, up-sells and cross-sells can help to keep up and increase both the order value as well as recency.