Trend Based

Choosing the type – Trend Based Segments will present you with the 1D and 2D trend contributors either positively, negatively or neutrally as segments at one place of all the trends. This segment type is useful when you want to narrow down your customers and trigger them with campaigns based on their trend contribution.

Scenario: Customers that have not purchased much from your store recently and brought your revenue down compared to the last 12 month’s revenue, can be found easily as ‘Active Customers – Recency Monetary Negative Customers’ on choosing the segment type – Trend Based. They can immediately be triggered by campaigns that encourage them to buy more from the store to improve their Recency and Monetary.